Before coming to Lancaster, Dennis worked in his native country Germany, in the cosmetics and toiletries division of multinational Henkel. He decided to study at Lancaster University Management School because of “Its outstanding reputation, its interdisciplinary approach and the diversity of the Marketing Department.″

On the Marketing Research and Consultancy module, Dennis worked in a team on a client project for Butlers' Farmhouse Cheeses. The research project explored consumers' attitudes, knowledge and perceptions of Lancashire cheese, buying behaviour of cheese, the characteristics of premium cheeses and alternative branding strategies.

“The opportunity to put theory into practice with a real-world client, and to run through a marketing process from market research to strategy formulation, were the main benefits of the project,″ said Dennis.

Dennis is currently studying towards a Strategic Marketing MSc at Cranfield School of Management, after which he’d like to pursue a PhD in Marketing. In the long term, he hopes to work for a big management consultancy.